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FRESH COAST Film & Video Production BLOG


Production in the Fresh Coast Region of Wisconsin and Illinois

Fresh Coast™ Productions' Innovative Virtual Set Solution for Training Home Depot Sales Associates

We’ve been fortunate to have Chicago-based water conditioning equipment manufacturer RainSoft www.rainsoft.com as a client for nearly 20 years. During that time we’ve produced video and graphics content for their marketing efforts and annual dealer sales conferences. Our most recent project was an iPad-based product knowledge video to train Home Depot www.homedepot.com sales associates on RainSoft products.

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On-camera talent portions were filmed on green-screen with store backgrounds added in post. When combined with in-store footage and graphics, the resulting video provided RainSoft with a highly effective, yet economical training solution.

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