Fresh Coast helps promote “Annabelle” to Chicago Spanish Language media.

“Annabelle”, a prequel to last year’s horror film “The Conjuring”, was released worldwide this month by Warner Brothers. (www.imdb.com/title/tt3322940)

Fresh Coast’s involvement in promoting the film took place back in late September, but we decided to hold the posting and make it our Halloween Blog.
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Our client, the ARENAS Entertainment Group with offices in LA, Miami, Mexico, and Spain (
www.arenasgroup.com) specializes in marketing entertainment products to U.S. Latino audiences. The press event, held at the fittingly spooky looking nightclub Castle Chicago, featured one of the film’s stars Tony Amendola, LA-based Psychic Reader Salvador Gata, and one very creepy-looking doll housed in a glass case.

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Our job was to film interviews for Chicago Spanish language media outlets, and hand-off the footage to the various reporters attending. To liven things up a bit, Salvador Gata offered “Psychic Cleanses” to anyone feeling the need for a little on-the-spot Exorcism due to the close proximity of the evil looking Annabelle doll. After witnessing the ritual, which involved spitting and raw eggs, our crew decided to pass.